KEPION: REBRAND
PROBLEM
The original Kepion logo, pictured below, was created in Powerpoint when the company was founded. The non-cohesive assets and out-of-date website required a full update to coincide with a major new product release.
GOAL
When I was hired by Kepion, I worked directly with the VP to create an entirely new brand vision. This included a new logo, brand guidelines, website and video series.
1
LOGO
Evolution of logo ideas, following the theme of data points and an upward trajectory. While I started with a brand mark, ultimately a wordmark logo better suited the brand goals and product.
After many rounds of revisions, a final logo was developed, incorporating the idea of a positive data development into the name of the company itself. The simplified logo can then be easily incorporated into the product.
